Privacy Policy

This Privacy Policy describes how Essential Accounting LLC ("we," "us," or "our"), collects, uses, protects, and discloses the Personal Information you provide to us, and outlines your rights under applicable privacy laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA). (updated for 2026 compliance)

Information Collection and Categories

We collect information when you register on our site, place an order, subscribe to our newsletter, or fill out a form (such as the Profit Clarity Scorecard). When ordering or registering on our site, you may be asked to enter your name, email address, mailing address, or phone number.

The types of Personal Information we collect fall into the following CCPA/CPRA categories:

Identifiers: Name, email address, mailing address, phone number, and IP address.
Internet/Network Activity: Browsing history, search history, and information regarding your interaction with our website and advertisements (collected via cookies).

Information Use and Business Purposes

Any information we collect from you may be used for the following Business Purposes:

To personalize your experience and cater to your individual needs, particularly in tailoring our Financial Systems Architect services.
To improve our website and internal systems based on your feedback and interactions.
To improve customer service and effectively respond to your requests, including follow-up regarding your Profit Clarity Scorecard results.
To process transactions securely and deliver the specialized services requested.
To send periodic communications, including updates pertaining to your service, company news related to financial systems, and specialized content (emails regarding the Phantom Profit Trap, job costing, etc.).

Information Sharing and Disclosure

We do not sell your Personal Information as the term "sell" is traditionally understood. We also do not share your Personal Information for cross-context behavioral advertising (as "share" is defined by the CPRA).

We may disclose your Personal Information to the following trusted third parties only for the Business Purposes listed above:

Service Providers: Trusted third parties who assist us in operating our website, conducting our business, or servicing you (e.g., website hosting, email marketing services used for the AI-FFM sequence, and calendar booking tools). These parties agree to keep this information confidential and are prohibited from using your Personal Information for any purpose other than providing services to us.

Data Security and Protection

We implement a variety of security measures to maintain the safety of your Personal Information. We use a secure server, and all supplied sensitive information is transmitted via Secure Socket Layer (SSL) technology, then encrypted into our database only to be accessible by authorized individuals who are required to keep the information confidential.

Cookie Usage

We use cookies to:

Understand and save your preferences for future visits.
Compile aggregate data about site traffic and site interaction.
Facilitate automated processes (e.g., tracking your Scorecard progress).

Your California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the following rights regarding the Personal Information we have collected about you:

Right to Know: The right to request that we disclose what Personal Information we collect, use, disclose, and sell/share.
Right to Delete: The right to request the deletion of your Personal Information, subject to certain exceptions.
Right to Correct: The right to request the correction of inaccurate Personal Information.
Right to Opt-Out: The right to direct us not to sell or share your Personal Information (though, as stated above, we do not engage in these activities).
Right to Non-Retaliation: The right not to receive discriminatory treatment for exercising your privacy rights.

To exercise any of these rights, please submit a verifiable request to us using the contact details provided at the end of this policy.

Consent

By using our site, you consent to this Privacy Policy.

Changes to Privacy Policy

If we decide to change our Privacy Policy, we will post those changes on this page.

This policy was last modified on 11/30/2025 (Updated for anticipated 2026 compliance).

Contact Information

If you have any questions regarding this Privacy Policy or your rights, you may contact us using the information below:

Essential Accounting LLC 18723 Via Princessa Unit #821 Santa Clarita, CA 91387 help@essentialaccountingllc.com 661-505-8022